Not keeping up with the Instajones’: Stopping the Constant Buying (and learning thats ok!)

Being a ‘Style Blogger’ is a funny old game, you constantly strive to have some of the latest and greatest trends, to keep up, to represent, to be with all the others as this is after all, style blogging.
But there are times when i grow tired of keeping up with the InstaJones'(this is no-one in-particular by the way, its just a name i’ve given to the likes of those who manage to bag all the latest trends and pieces  and constantly shop), there are times when i simply can’t afford to keep up too if i’m being honest. I make a small part time wage from blogging, I have a big family to feed and we have stuff constantly that we have to do. We make ends meet and sometimes that means no buying for me, or very little at the least.

When I see people on Instagram and blogs constantly wearing new things, going shopping and flatlays with brand new pieces every day, week in week out, it can sometimes leave me feeling as flat as a flat lay. I can’t keep up and that’s the truth of it.

You never just hear anyone say “Oh heck, I’m bloomin’ skint this month ay!”
Maybe it’s not the done thing to say on social media, but honestly.. It is the truth with me sometimes. So i’m saying it!

Learning that that’s ok is hard i think. We see this constant turn over of clothes, we see everyone ably making purchases each and every week and it seems like the norm.

But that’s not my norm. Normal to me is making ends meet, spending £130 a week on food shopping to feed 3 kids the husband and me, and then more again for the 2 dogs. The normal is trying to save for an extension on our house, but failing because the Step daughter wants Ed Sheeran tickets or needs Art supplies for her coursework, or my son’s party with friends costing an arm and a leg. Not to mention trying to keep a little aside for Christmas (its only 3 paydays away after all!). In a busy household like ours there is always something to spend money on.

And it can’t always be clothes.
I’m not moaning, if i sound like i am i apologise, i have lots to be so grateful for and i truly am, and if people can go out 3 times a week and shop then bloody well good for them.
But simply put, i can’t.
And that’s ok!
I’ve overdone it a bit lately myself (autumn new season gets me every time.. its my favourite time of year!), a couple of dresses here, a pair of boots there and really, that money should be going in to our savings. The guilt sets in and as much as i enjoy my purchases and it helps towards content for my blog and IG, i probably could have done without them.

So I’m vowing to shop my wardrobe more. I’m vowing to not get sucked in to the feeling of constantly wanting new items all the time and I truly don’t need for anything right now so have no need to shop.
I’m going to do a no clothes/shoes spend in October for the whole month, drop me a comment below if you’d like to join me!
But more than that its learning to be happy and not worry about keeping up with others, its learning to know that i’m ok just as i am.

As for the outfit, well this shirt is older than my son, or there abouts. I found it in my attic storage and thought i’d breathe some new life in to it. The cropped jeans have definitely been worth all of the ten pounds i spent on them too. And the loafers were just £3 when i got them to the till. The lovely soft lightweight Draper is from LOTD and is marvellously budget friendly (they often have large percentages off , at the moment it’s 25% off with code AML25) which works well with my ever tight shopping budget. Its also perfectly in this super mild weather we’re having at the moment too.

Anyway, i never expected this post to be such a ramble, but you know me, honesty is all i know.
So October no spend…bring it on!

Shop the look (if y’know, you really want to of course ?)



  1. September 26, 2017 / 11:13 am

    Honestly, I much prefer a post like this, with the refreshing honesty, than the typical blog posts that are out there. I feel so overwhelmed by all of their shopping, and have had to curtail reading many of them, because they seem to encourage over consumption. Maybe that is just my issue, and it does not affect others that way. You look smashing, and have encouraged me to rummage around the closets and see what I can put together from some things I may have pushed to the back. Thank you!

  2. September 26, 2017 / 11:34 am

    No-spend-October sounds like a great idea. My weaknesses are books (obvs), skincare, make-up and then clothes and shoes. I've recently bought a few Autumnal pieces so should be OK for clothes. Bring it on!

  3. September 26, 2017 / 11:58 am

    I'm in the middle of writing about a Fast Fashion Fast that I took part in recently, and in it I touched upon this very subject. I think it's daft to buy so much, so often, nobody can wear that many clothes. It's wasteful – I like featuring clothes on my blog that I've worn before, I like finding a new item combination that breathes new life into an old one. I've vowed to wear my clothes more often and keep them for longer, and blog the outfits whilst doing so. It helps the bank balance and the environment. The environmental impact of the clothing industry is huge. So, Bravo! for digging out this shirt – it's a beaut!

  4. September 26, 2017 / 1:26 pm

    I'm with you Rachel. Once I've bought a few pieces each season, my shopping is pretty much done. Then it's just mixing in the new with the old. I've a couple of old (really old…. probably much older than your son:)) Max Mara tweed jackets that I'm going to try to wear more this fall. That is if we ever get fall weather. It's 32 degrees Celsius here in Ottawa today!

  5. September 26, 2017 / 4:01 pm

    I really don't feel the need to keep up with the latest trends anymore Rachel. But it's taken me 50 years to say that!!!! I dont want to be a clone but equally i dont want to be out there in wacky outfits either. I just want to be me which probably makes for very boring blogger fodder. I honestly don't think readers want to see everything new on every post. They're interested in how you integrate the odd new purchase in your wardrobe and make it your own. So don't beat yourself up because it's only cloth at the end of the day. You do a done job xx

  6. September 26, 2017 / 6:30 pm

    This post is very refreshing Rachel! I have echoed a number of your sentiments 🙂 I've learned that a number of bloggers aren't shopping a lot, but rather receiving a LOT of free clothing/items from various brands/PR companies/etc. It can be overwhelming and time consuming to try to keep up with the rate that new items come in versus the time you actually have to wear/photograph it. Also, with PR companies/partnerships also come unrealistic deadlines… For the sake of my sanity and work/life balance I have curtailed the amount of items that I choose to receive for blogging along with the number of partnerships that I am willing to take on.

  7. September 26, 2017 / 8:29 pm

    Great post Rachel, I've just changed my working hours from 4 office days to 2 office and 2 working from home days and realised I no longer need to spend so much on smart clobber. Set myself a big challenge of not shopping for 3 months until new year, this comes after a big end of summer sales splurge, but looking forward to shopping my wardrobe more. I worked out what I've spent on clothes in the past 12 months could take us on a family holiday so think a reality check is great every so often, balanced with enjoying a little retail therapy every so often . ?

  8. September 26, 2017 / 9:36 pm

    I'm feeling the same Rachel and will do my best to have a no spend October. I've been thinking about it for a while now. Insta shopping is just a habit and I'm sure we can break it 😉

  9. September 27, 2017 / 6:13 am

    I appreciate reading an honest story more then seeing a new outfit. And reinventing an old item is the best!

  10. September 27, 2017 / 6:16 am

    An inspired and honest post. Bring on #nospendoctober
    Thanks for sharing Rachel

    Kathy x

  11. September 27, 2017 / 3:54 pm

    Ooo, it'd be really cool to do a series of looks based off of popular styles last year! A revisit, hope to make last season look fresh!

  12. September 28, 2017 / 2:42 am

    Hi Rachel,

    I really enjoyed this post and I'm so glad somebody has written what I'm actually thinking Im a blogger who does often say she's skint on my Instagram feed. I find the constant shoppping and posting new stuff everyday quite tiresome – as in reality I'm sure most people aren't as fortunate and can't do this…can they?
    I've recently discovered charity shops [again] & im going to be starting a feature where I try and replicate a modern look shopping just in charity shops. #bagladychic
    Thanks for starting the conversation , Tracey xx

    • October 1, 2017 / 9:28 am

      Hi Tracey – as a fellow charity shop lover (& charity shop burrower!) I enjoy following nevereverpayretail over on Instagram for the contemporary outfits she creates with charity/thrift shop finds and mixes in with her wardrobe. Good luck with hunting out gems!

  13. September 28, 2017 / 9:08 am

    I blooming love this post! I couldn't agree more with you! I am just finishing a month long ban on buying make up. I like high end makeup, so just buying a lippie can cost me £30! Recently, we have been thrown a curve all and our circumstances have changed a little. I just don't have the cash to impulse buy anymore. I learnt a lot from my make up ban, so I would love to join in with this one if ok? I think its a great way of becoming more mindful and more conscious.

  14. September 29, 2017 / 7:07 pm

    Ah! This really resonates with me. It definitely is SO hard to try to keep up and not feel pressured not to. I've been on a big spending spree lately and I need to reign it in and only buy things I'll truly wear all the time and accurately represent me – not just pieces that I think will garner attention on social media. If it's any consolation I think you look great – besides, those tassel earrings make you current as ever. All you need is some accessories to touch up some old clothes, right?!

    – Grace @

  15. October 1, 2017 / 8:10 am

    Hi, coming in at the last minute to join #nospendoctober if I may? I found this post by accident and I felt it to be such a refreshing perspective…….I had a year a few back where I only bought second hand – charity shops, eBay, dress agencies……it was hard and yet also rewarding – I could often get some gems that suited me and my wardrobe and it felt positive not to be buying new on a whim. However a whole month of not spending at all could be even more of a challenge! Day 1 starts here as I start to shop my own wardrobe – am going to frame this as an exciting experience!! 🙂

  16. October 1, 2017 / 9:52 am

    Nice to see people being honest, I know you are Rach but not everyone tends to be on social media as you said. I’m joining in on no spend October, not really clothes but more general bits for myself that I don’t necessarily need. At the end of September, about 4 days before the end to be exact I checked my bank account and I had a mere £1.10 left. It’s been a long time since that happened & I have to admit I have spent quite a bit on Christmas presents for people, and I had a week staycation but I was about to go food shopping…. so needless to say this month I need to be more aware of money, plan meals, and not buy so much generally.

    Thanks for being you.
    Love ya
    Coco xxxxx

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