W7 Makeup Review (Cruelty Free & Vegan Beauty!)

 I love to play around with make-up, I’d actually go as far as to say putting on makeup, for me, is one of life’s little pleasure. I just thoroughly enjoy the process. And even though I’m not overly adventurous with my daily face, I love to find great products that work well, sit well and feel good.
Since turning Vegan, my choices are more limiting as I’ve previously mentioned. But when you find cruelty free, Vegan products then it makes me love the company all the more.

W7 Cosmetics are a fully Cruelty Free company which also have many Vegan products.

I recently got to test run a whole load of their products, and man oh man are they good!

W7 may not be a brand you’re familiar with. Funnily enough, the week that i received the products my step daughter also came home from a shopping trip with a few of their items. Possibly aimed at the younger market (ahem.. oldie alert here), but don’t let the branding put you off as the products really are very good, plus those youngsters know a good product when they buy one!
Again the price point is also very low and extremely reasonable for the amount of product you get and also the quality.
The palette below is priced around £9.95, when you consider other palettes are triple that, it really does seem good value for money.

I thought i’d share a couple of my favourites today and I have to say their ‘Prep Work Products’ are some of the best I’ve used.
Below we have
The Cover It for dull eyes and Colour corrector anti redness
Lemon meringue Eye primer
The Porefection primer pore minimiser.

The fist product I used was the pink coloured stick which is the Cover It for dull eyes, I was so shocked at how good it was I ran and shoved it in my Step Daughters face and told her to tryitasitssoflippin’good. Of which she then agreed.
It brings the undereye colour back from a dull grey to a normal face colour and hides the tiredness of too many late nights. Its not a reflecting lightener, its not meant to be. Its a perfect base though and really works well with foundation to give you an even complexion-even under the eyes.

My other two favourites are the Eye Primer which I’ve been wearing non stop, even on its own as it gives the eye lids such a lovely natural colour, but also helps maintain eyeshadow through the day. I still had a bit of creasing later on in the day, but I have some oily eye lids so i’ve come to expect that anyway and am yet to find any product, regardless of cost, that counters this.
And also the Porefection primer, which works just as well for me as the Benefit Porefessional, but at a fraction of the price. I have quite obvious pores unfortunately and the cream silky substance adds a slight blur to them, making them less pronounced. I also find that when using this, my foundation lasts the majority of the day.

Next up I have a couple of face product favourites
The Candy Blush
 The Contour stick

 The pigment in the Candy Blush is incredible, a little really does go a long way and can be blended beautifully in to the cheeks. They are really true to form colours, in that they come out exactly like they look in the sweet and cute packaging.
Now the contour stick was something I was hesitant to try. Call me crazy but drawing lines on to my face with a giant crayon is really not my style.
BUT, I’ll totally admit I was wrong. The crayon like format makes it extremely easy to use and apply. The butter like consistency makes it easy to blend and it dries quickly without feeling tacky or pulling on your foundation. I found it blended in a lot and I actually went in and applied a little more, which i was happy to do as I’d prefer to air on the side of caution with dark brown crayons?
I loved that it warmed my face up a little also, so when I have my foundation in place this is perfect for adding some dimension.

And finally a few lip products to give a try

Full Time Lip Colour
 Magic Matt Lipstick
Nude Kiss Lipsticks

I tried the Full Time Lipstick first which is in a beautiul natural, but better lip colour, which is really flattering. The idea is you apply the colour, leave to dry, then apply the top coat gloss and it will alst all day. I’ve worn it a few times and it really does stick like nothing else. I once had a balm on as well and it ended up a tad crumbly, but other times I’ve worn it and it was great and when it did fade, ti faded naturally and gradually over a long period of time.

The Matt lips are my absolute Favorite. The pigmentation is phenomenal, giving a gorgeous red lip, that isn’t drying or crumbly. It stays for hours too and feels great on the lip

I have to say I am SO impressed with the W7 cosmetics I’ve tried and will definitely look to purchase more from the brand when i’m in the market for new makeup.

Have you tried anything from W7?
(I think they would also make the perfect stocking fillers!)


  1. December 6, 2016 / 8:47 pm

    I've not heard of the brand but that eyeshadow palette! All the heart eyes xx

  2. December 6, 2016 / 10:18 pm

    I actually have this palette and 3 others from W7! I got them as dupes for Urban Decay palettes, and had no idea they were vegan and cruelty free! That's awesome especially considering the price of them. My fave palette from them is called In The Buff (I think) and has gorgeous pink shades. Maybe I'll try some of their other products!

  3. December 7, 2016 / 4:57 pm

    Between my daughter and I we have a few of the eyeshadow pallets and they are fabulous. I always where a primer underneath to ensure to get the best out of the colour pigment. Great value for money. x x


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