Since becoming a ‘Less is More’ type of person when it comes to my wardrobe and being a capsule wardrobe advocate it led me to the road of ‘Slow Fashion’ and then to the #30Wears campaign. This was started by Livia Firth(Colin Firth’s wife) who is creative Director of Eco-Age, and goes hand in hand with the documentary The True Cost. If you haven’t watched this (its available on netflix and lots of formats) I highly recommend giving it a watch. Its definitely an eye opener.
Watching the documentary was thought provoking.
As a youngster we didn’t have lots of money. I had my little Saturday job at a hairdressers and earned my way to buying myself the odd top or skirt. Then in the years when I started going out-out I had one a pair of jeans and one denim mini skirt (which was all the rage back in the day) and just 4 tops which I rotated.
We would be out every Friday and Saturday night, living it up and having a blast. Me and my bestie Charlie would sometimes clothes swap our tops just to mix it up.
Every now and again, like special occasions, we would possibly buy a new top to go with our existing well worn bottoms ( I remember I had a pair of super low rise DKNY jeans that i bought and paid off my mums catalogue.. I bloody loved those things, what with my washboard stomach at the time.. ahhh those were the days,lol)
Going out and having an absolute ball was what was important to us. The emphasis was never on the clothes. Yes we liked to look good, but we were never afraid to wear the same thing again and again. It was just the done thing.
Fast forward to today. Every day a new outfit can be expected. If you look at teens these days, they’re being brought in to a consumer driven market, telling them they need a different outfit every time they show their faces.
Not only are the impacts of this devastating (I will leave you watch The True Cost to see why, otherwise we will never get through todays post as it’s already of epic proportions) But also detrimental to girls and women. I’ve seen teens stressed at being judged and mocked for wearing the same thing. Serious anxiety over outfit repeats. Why is this happening?
So I am pledging to start wearing my clothes more and being proud of my outfit repeats.
#30Wears is a brilliant concept to get women to be proud of wearing their clothes often.
Slowing fashion down and shopping more sustainably.
|Image via Catching The Glow|
I bought this dress at the end of last summer. It was ALL OVER social media and I just loved it, the paisley print, the bright red and the little pompom finish, just totally got me, hook, line and sinker.
But since wearing it once for an outfit post last year I have not worn it again. Why? I have no frickin’ clue. Its lovely, I love it! Its not easily re-mixable as its such a standalone piece and therefore I may have thought it un-blog worthy as I’ve already worn it on the blog.. But, ITS SO PRETTY!
This dress has so much more wear in it, why not wear it again and again.
I wore this yesterday and I had so many compliments.
I am pledging to wear this dress more. I am indeed pledging to wear all my pieces more (which I can hand on heart say I do with my capsule wardrobe, as you don’t have a choice but to wear them!).
I’m thinking about putting this dress in to my autumn capsule as it would transcend in to cooler months so well, picture some knee high boots and a chunky cardigan.. Nice right?
Create the look:
Dress: Monsoon Last year. This years equivalent
Or an investment piece from Ulla Johnson would work so so well, look at the second row, the red dress is beautiful and would work so well for lots of wears.
Sandals: Next Last year
Bag; Donkeys years old
What are your thoughts on #30Wears ? I’d love to know what you think!